MISSION & OBJECTIVE EDITORIAL BOARD CALL FOR PAPERS AUTHOR GUIDELINES SUBSCRIPTION ARCHIVES Vol.6 Issue 10, Oct, 2018 Back Particulars Page No EFFECT OF ALCOHOL PROMOTION ON MARAKI STUDENTS’ PURCHASE BEHAVIOR: IN CASE OF GONDAR, ETHIOPIATESFAYE GEDYON 01 - 14 CUSTOMER PERCEPTION ON VISUAL ELEMENTS OF PACKAGING AND LABELING PRACTICES: IN CASE OF THE PACKED SPRING WATER IN GONDAR, ETHIOPIAASCHALEW ADANE BRHANU, MEBASILASE KASSA AND DR. KOPPALA VENUGOPAL 15 - 26